How clever does our copywriting have to be to convince you to use our copywriting services? Wait, did we just use the word ‘copywriting’ twice in one sentence?
To convince you we’re awesome, do we keep this section long or short? Do we use the active voice or passive voice? Do we choose to sound serious and earnest or intentionally and comically insane? Do we use complete sentences? Or do we subscribe to the ‘We know the rules so we can break the rules’ philosophy and use sentence fragments?
It’s a minefield isn’t it?
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